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« Who What When Where Why-- Forget About How | Main | Timing Is Everything »

May 04, 2009


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This is so true. As I learned in journalism school, always speak to your audience. So important for relevance and the ever-important "What's in it for me?" question.


Bravo, bravo for this post! I definitely learned this the hard way in years past and now have an area on our intake form where we ask, "Is there anyone else you'll be making this decision with?" or "Will you be the one signing off on the proposal, or should we invite anyone else from your organization to this meeting?" We get their contact information as well and make sure we are presenting to their point of view.

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