I speak with a lot of artists about their businesses (hopefully, with many more to come). Too often, the stories are the same. That is until they break out with "When I toured with "Wicked" last Summer..."! Or that they have a Masters in Speech Pathology, a PhD in Neuropsychology, are a graduate of The Culinary Institute, have an MFA, MBA, MD, JD, etc. When I ask why something so interesting and singular is not front and center, the response I so often get is that it really has nothing to do with their creative business.
Your clients are buying art, yes, but they are also buying the artist behind it. The sum of your life experience bears on everything that you do. To divorce those experiences from your business because you think they have no place robs your business of texture and context.
Vicente Wolf tells an amazing story of a time when he was in Ethiopia and saw a tribeswoman wearing an unbelievable necklace that had in it bottle caps, pen caps, pieces of discarded metal and other miscellanous items someone would find along a road. There is a picture of her in his book, Crossing Boundaries, (which any one who considers themselves a designer should own). Needless to say, when he offered to buy the necklace, she thought he was nuts. It was just something she made and she liked, but valuable? No way. Of course, he bought the necklace and incorporated it into one of his designs where it looks like the art that it is.
What you hold yourself out to be may not be what your potential client sees (and loves). If you think literal experience is all that matters, you belie the humanity behind your art. Clients enjoy doing business with terrific brands whose businesses are run well. However, in the vast majority of cases (and for ALL creative businesses), people do business with people. The best businesses I know of make a connection on a human level first, brand level second.